Electrical Fundamentals Essay

Electrical Fundamentals Essay Electrical Fundamentals Essay Electrical Fundamentals Experiment 1 Measuring Test Instruments Practical Background and Introduction Objective: The main objective for this experiment is making sure the electrical equipment is safe to use. To avoid from electric shock.The experiment is divided into two parts- - Insulation Resistance Test and Earth Continuity Test. Measuring the values by using Multmeter, Insulation Tester and Power Factor Meter. Single Phase Socket Outlet is the type which is found most often in houses. The other type, three-phase, is usually only found in industrial or possibly commercial locations. A single phase power socket is the type of socket that people are most familiar with. Although designs of these vary from country to country, they consist of three sockets for a plug: a live conductor (where current comes from) a neutral conductor (where current goes to) a bonding conductor (bonds chassis for some devices to system's low potential, i.e. ground) A single-phase power socket differs from a poly-phase (e.g. a three phase) socket because a single phase system consist of only 1 phase (hence the name). A Three phase socket would need conductors for phases A, B, and C, and perhaps a neutral conductor depending if the three phase system is configured in delta or wye. It should also be noted that, especially in North America, that 240V, outlets are also single-phase. These outlets are also only single phase.(From Ref No.1) Industrial (Three Phase) and multiphase plugs and sockets provide a connection to the electrical mains rated at higher voltages and currents than household plugs and sockets. They are generally used in polyphase systems, with high currents, or when protection from environmental hazards is required. Industrial outlets may have weatherproof covers, waterproofing sleeves, or may be interlocked with a switch to prevent accidental disconnection of an energized plug. Some types of connectors are approved for hazardous areas such as coalmines or petrochemical plants, where flammable gas may be present. Almost all three-phase power plugs have an earth (ground) connection, but may not have a neutral because three-phase loads such as motors do not need the neutral. Such plugs have only four prongs (earth, and the three phases). An example of a socket with neutral is the L21-30 (30 A) and the L21-20 (20 A) both of which have five pins (earth, neutral, and X, Y, Z phases). While some forms of power plugs and sockets are set by international standards, countries may have their own different standards and regulations. For example, the colour-coding of wires may not be the same as for small mains plugs.(From Ref No.2) Insulation Resistance Test, for this test values are not direct shown us. The resistance value is come from Ohm’s Law- - Use the values of known voltage divide the values of the current which we measured. Earth Continuity Test, is for checking the connection inside the socket. The qualified socket is suppose to have 0.1 ohms resistance which means no resistance though connection. Multimeter This is the equipment we used during the experiment. A multimeter or a multitester, also known as a VOM (Volt-Ohm meter or Volt-Ohm-milliammeter ), is an electronic measuring instrument that combines several measurement functions in one unit. A typical multimeter would include basic features such as the ability to measure voltage, current, and resistance. Analog multimeters use a microammeter whose pointer moves over a scale calibrated for all the different measurements that can be made. Digital multimeters (DMM, DVOM) display the measured value in numerals, and may also display a bar of a length proportional to the quantity being measured. Digital multimeters are now far more common but analog multimeters are still preferable in some cases, for example when monitoring a rapidly varying value. A multimeter can be a hand-held device useful for basic fault finding and field service work, or a bench instrument which can

How to Make a Pharaohs Snake Firework

How to Make a Pharaohs Snake Firework Pharaohs snakes or Pharaohs serpents are a type of small firework in which a lighted tablet exudes smoke and ash in a growing column which resembles a snake. The modern version of this firework is the non-toxic black snake. Pharaohs snakes produce a more spectacular display, but they are toxic so this firework is only produced as a chemistry demonstration. If you have the materials and a fume hood, you can make your own Pharaohs snakes. Safety First Although Pharaohs snakes are considered a type of firework, they do not explode or  emit sparks. They burn on the ground and release smoky vapors. All aspects of the reaction can be hazardous, including handling the mercury thiocyanate, breathing the smoke or touching the ash column, and contact with the remains of the reaction during clean-up. If you perform this reaction, use appropriate safety precautions for dealing with mercury. Making Pharaohs Snakes This is an extremely simple firework demonstration. All you need to do is ignite a small pile of mercury(II) thiocyanate, Hg(SCN)2. Mercury thiocyanate is an insoluble white solid which can be purchased as a reagent or can be obtained as a precipitate by reacting mercury(II) chloride or mercury(II) nitrate with potassium thiocyanate. All mercury compounds are toxic, so the demonstration should be performed in a fume hood. Typically the best effect is obtained by forming a depression in a shallow dish full of sand, filling it with mercury(II) thiocyanate, lightly covering the compound, and applying a flame to initiate the reaction. Pharaohs Snakes Chemical Reaction Igniting mercury(II) thiocyanate causes it to decompose into an insoluble brown mass that is primarily carbon nitride, C3N4. Mercury(II) sulfide and carbon disulfide are also produced. 2Hg(SCN)2 → 2HgS CS2 C3N4 Flammable carbon disulfide combusts to carbon(IV) oxide and sulfur(IV) oxide: CS2 3O2 → CO2 2SO2 The heated C3N4 partially breaks down to form nitrogen gas and dicyan: 2C3N4 → 3(CN)2 N2 Mercury(II) sulfide reacts with oxygen to form mercury vapor and sulfur dioxide. If the reaction is performed inside a container, you will be able to observe a gray mercury film coating its interior surface. HgS O2 → Hg SO2 Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Gandhi's ethic of nonviolent civil disobedience Essay

Gandhi's ethic of nonviolent civil disobedience - Essay Example The Holocaust and more recently, the attacks on the World Trade Center may be considered as examples of an unfortunate inversion of sacred beliefs and moralities, that led to the attempted annihilation of two distinct groups of people and their cultures. In the first instance, it was the Jews, who were the target, and in the second it was the American people. The responsibility for these two subversions of the holy can be narrowed down and fixed on two powerful personalities, Adolf Hitler and Osama bin Laden. But what motivated these two to such actions'Hitler firmly subscribed to the belief that the Germans were of Nordic/Aryan origin, and were a superior race; if they mixed with the inferior race of Jews, racial purity would be diluted. (Jewish Virtual Library, para 4) This view may have also been exacerbated by his personal dislike of Jews; he felt they, along with the Communists, (most Communists were Jews too!) were responsible for the defeat of Germany in the First World War, a defeat that led to the Fatherland's total humiliation. (Burleigh qtd. in Spartacus.schoolnet) Germany had to pay 38% of its national income in war reparation. In the spirit of a Plato advocating regulated breeding of humans to ensure better 'quality', Hitler went a step further by advocating ethnic cleansing, which would set the stage for building a strong and pure Nordic race. Hitler gave his eugenic program a 'scientific' base too. He referred to Nietzsche's and Darwin's theories to justify it. He firmly believed that he would be helping to achieve the evolutionary ideal of getting the best to survive by wiping out the inferior Jewish race. (Brief History: Evolutionary Theory)The Jews were first isolated in ghettos in order to be stopped from 'polluting' the pure Nordic race. The next step taken by Hitler was to exhort his countrymen to partake in a cleansing pogrom devised for the complete annihilation of the Jews. And Hitler, being the demagogue that he was, was also able to co nvince his compatriots that it was a sacred duty to wipe out an inferior race, thus paving the way for making Germany a great country.As for Osama, his belief was (is) that Islam is the only true religion, and Mohammed, the only Prophet, and all those who did not agree were infidels. It was God's great plan that the infidels should be wiped out through the process of 'Jihad' (Holy War). It was a devout Mussalman's sacred duty to kill or forcefully convert the infidel to Islam. '''''As Fasching says: Bin Laden and the al Qaeda, according to a discovered terrorist manual, are clear about the goal - "overthrow of the godless regimes and their replacement with an Islamic regime." This goal authorizes Muslims to kill Americans and all unbelievers. The killing of even innocent women and children is not only permitted but religiously required. (2002) Bin Laden justified his aggressive anti-American stand by stating that the Americans caused offence to Islam and its followers by their very presence in the Holy Land (Saudi Arabia) during the Gulf War of the early 1990's. The most holy of Islamic sites are located in Saudi Arabia, and Islam forbids a non-Muslim to visit these sites (Mecca, for instance) even under normal circumstances of peace. Thus the presence of American soldiers during the war was seen as a wanton desecration of the Holy Land of Islamic tradition. (Fasching 2002) From Osama's perspective, secularism as a way of life, accepted by the modern Western outlook, is itself profane, with its implications of a free intermingling of different religious groups, and a negation of religious and cultural identities. Bin Laden's antipathy to the outsider, encompasses all the nations of the UN, including "those who pretend(ed) they are leaders of the Arab world" and continued with their U.N membership. Bin Laden, it must be

Strategic Plan Essay Example | Topics and Well Written Essays - 1500 words

Strategic Plan - Essay Example The focal point of this notion declares that it has become highly necessary for school managements to realize and acknowledge the importance of developing a comprehensive strategic design in governing the operations of the institution. Therefore, the purpose of this strategic plan for Paulo Freire Charter School (PFCS) is to critically analyze, examine and assess the extensive categories of strategic planning and implementation with respect to the organization. The report aims to achieve this purpose by specifically addressing particular areas of strategy which are classified under the implementation plan, organizational change management strategies, strategic financial management and risk management plan for Paulo Freire Charter School (PFCS). Implementation Plan Gamage (2006) states that the stage of planning is conducted prior to decision-making as the entire concept fundamentally defines the chronological activities that are to undertaken by an organization for the attainment of its overall objectives. Once conducted in an effective manner, planning can also aid the enhancement of various processes within the school; these processes include resource utilization, agreement on management practices and leadership styles or approaches and granting the management, staff and students with a shared vision and a sense of direction (Gamage 2006). To understand the concept of strategic planning in a systematic manner it is important to realize the basic processes which it is comprised of, these processes include; establishing objectives, setting targets and placing appropriate monitors of performance and allocating organizational resources (Spee and Jarzabkowski 2011). The subsequent sections of the strategic plan for Paulo Freire Charter School (PFCS) aim to follow this pattern of progress with the integration of pertinent educational management concepts and dimensions. Objectives Davies and Ellison (2013) highlight the distinguishing features of an Improvement Obje ctive (IO) which is defined as the focus of what an educational institution aims to attain as a consequence of commencing development projects for the school. This notion presents a contrast from the long-term objectives of a school because it is specific to a particular phase or associated with a specific activity. Accordingly, identifying the association between the objectives and the vision of an educational institution holds immense importance because each concept is a reflection of the other. As a centre of learning, PFCS aims to be the forerunner in a highly competitive industry by promoting the highest standards of knowledge, ethics and innovation. The foundations of the school rest on four principles which are that of Inquiry, Investigation, Reflection and Action (Paulo Freire Charter School 2012). This notion postulates that the organization’s adoption of the inquiry based instructional model is the focal point in the achievement of its long-term objectives. Conseque ntly, the formulation of appropriate objectives and there subsequent achievement by the school is also critical to its financial

Teaching Theories Essay Example for Free

Teaching Theories Essay The purpose of this report is to research theories, frameworks and the different aspects relating to the effects of inclusive learning and teaching of disabled learners We continually face challenges in supporting the learning of our students in our changing world. The curriculum that frames our learning and teaching practices are developed from research and learning theories. Expectations emphasise knowing how to learn and how to understand, access and use information gained. In the first half of the 20th century two theories dominated the way we learnt, Pavlov and Skinner were influential figures with their extensive research largely based on laboratory studies of animals. Skinners operant conditioning theories (Baldwin and Baldwin 1986) uses a mixture of positive and negative reinforcement to control learner’s behaviours. Operant conditioning is such a fundamental aspect of learning and is also effective in behaviour management. This is achieved entirely through verbal feedback, for both positive and negative reinforcement, on a negative this theory focused on observable behaviour and less on what learners gained in knowledge. In the middle of the 20th century research began to look closely into acquisition of knowledge, although the teacher still played the most active role. In the1970’s research moved away from laboratories and into more natural learning situations, this showed learners playing an active and strategic role in their own learning. Piaget’s theory had a huge impact on teaching methods a this time and remains one of the most important cognitive development theories in education to date, although further evidence suggests Piaget underestimated the ability of infants and children as well as not accounting for individual differences. Constructivist theory works well with disabled learners, due to the fact that the learners do not seem so overwhelmed and frustrated and it aids in mot ivating the students. Teachers should prioritize and teach the most important facts relating to key ideas, the main aim and purpose of implementing this theory is intended to not cause undue stress or reason for the learners to feel overwhelmed with having to take on board and memorize too much information at any given time. The teacher should utilise techniques such as brainstorming in order to access and asses the skills and abilities gained by the students on an on-going basis, Students can track their own progress and errors and gain feelings of confidence and success. Although the behaviourist theories are positive in that they suggest  breaking down tasks into small manageable segments, the best teaching practices tend to integrate ideas from all of the theory principles and integrate them to produce a more successful outcome. Research enables us to understand how learning occurs, thus enabling the teachers to select and design the curriculum and look at the learning environments and the strategies for teaching and assessing those which support disabled learning. Knowing how to support the learning process for our students and implementing and identifying the theories and principles concerned, allows us to create and enjoy rich learning and life experiences for all those involved. Learning is central to economic success †¦ Those who are disadvantaged educationally are also disadvantaged economically and socially; equity and viability dictate that all should have the opportunity to succeed. (Kennedy 1997:15) People with disabilities experience stigma being attached to them which can on occasions be more detrimental and painful than the disability itself. Many children are kept at home or are institutionalised in one form or another; this tends to occur due to the lack of support for families and the feeling of worthlessness. The stigma attached to disabled people such as being frowned upon and seen as being a hindrance and a drain on society can form such opinions as for example †there’s no point in educating disabled people as they are incapable of working or contributing to society† Attitudes are made of individual personal experiences as well as feelings, reactions and beliefs of the past. This consequently forms a cluster of set ideas which are called stereotypes. Bohner and Wanke (2002, p.5) defined it â€Å"attitude is a summary evaluation of an object of thought.† As attitudes influence perception, thinking, other attitudes and behaviour, they contribute significantly to a person’s psychological make-up. The negatives of stereotyping are they can lead people to assume all members of a set group possess similar features and/or act in the same way. As these are handed down from generation to generation stereotyping needs to be challenged in all manners so that we can educate others and aid disabled learners in reaching their full potential and having the confidence to do so. Disabled people developed the social model of disability because the traditional medical model didn’t explain their personal experience of  disability or help develop more inclusive ways of living. The social model dictates that disability is a reflection of the way society is organised, whereas the medical model looks at what is â€Å"wrong† with the person instead of the †needs of the person†. An example of the above would be a learner with visual impairment having to read something for the benefit of their studies, unfortunately under the medical model solutions are far and few between, an example of a social model solution would be giving access to a full- text audio recording. Inclusive education is the practice of teaching disabled students alongside their non-disabled peers within regular classroom settings, instead of segregating them into special classrooms. The principle of inclusion is based on the idea that every person has a right to belong and be included in the education community. This has benefits for both disabled and non-disabled learners as both can learn different skills from each other. Inclusive learning promotes autonomy and personal growth, quality of life depending on their ability to exercise choice and self-determination, self-worth and esteem, the building of meaningful relationships and peer role models for academic, social and behavioural skills. Adaptations facilitate access to the general education curriculum (Fisher Frey, 2001); for inclusion to be successful, its essential to implement adaptations that meet individual student needs (Cross, Traub, Hutter-Pishgahi, Shelton, 2004). For the non-disabled learners it aids in developing other skills such as empathy, acceptance, skill acquisition and problem solving. It also encourages respect and acceptance for individual differences and preparation of a learner’s future in an inclusive society. Communication and Collaboration are at the heart of learning and change, between all those involved. Practitioners have obligations under legislation including Part 4 of the Education Act 1996 and the Disability Discrimination Act 1995. They also have obligations including a requirement to have regard to the SEN Code of Practice. Bernes (1973) Transactional analysis theory is a method of analysing communication using three personality states; the child, the parent and the adult. This helps us to reflect on our communications with others and be  mindful in our approaches when doing so. Communication itself has a huge impact on the learners and inclusive learning; there is a lot to consider when looking at modifications required. Teachers need to be aware of the environment provided, such as seating arrangements and background noise and ensure that the communication is accurate, jargon free, and work is prioritised with sub headings and explanations are brief and clear. Any expectations regarding learners are stated firmly. Visuals aids and trips beyond the setting are required to extend the learners experiences and imaginations coupled with the need for any worksheets to be proofread before handing to the students. The information must be accessible in all different formats and text should cover equality, differentiation and inclusiveness. Above all there must be an importance with respect to the development of inclusive learning as active listening to learner’s voices aids them to gain a feeling of belonging and provides them with the willingness to participate. Inclusive learning comes with a wide range of challenges. National exams fail to always accommodate the student’s diverse backgrounds and needs, and so does the curriculum which tends to be content heavy and lack flexibility. Budgets for education services to supply resources required to support learners is problematic and so is access to some environment/ settings. Lack of involvement and support from our learner’s family can also cause barriers that need to be overcome. Lack of training for staff is a huge issue as lack of communication skills to communicate with learners with a disability can cause underachievement and low expectations, also lesson planning that covers learners diverse needs and cultural backgrounds takes more consideration and time as designing such teaching materials to suit all is a challenge. In conclusion theories are required to continue to develop through further research to enable our learners to further their skills and reach their full potential. Inclusive learning techniques and practices are required to ensure the progression of disabled learners within society and  provide the opportunity to change the misconception of disabilities and their impact. The education process and all those involved needs to implement, review, adjust and strive to overcome and manage barriers faced by the learners on a day to day basis. The question is no longer which approach is best but how we can apply what has been learned from each model in a way that can produce positive outcomes such as attainment and achievement.

Henrik Isbens A Dolls House Essay -- A Dolls House Essays

A Doll’s House   Ã‚  Ã‚  Ã‚  Ã‚  In past history, society has been both very prejudiced and traditional with its view of gender roles. Often times a woman would not have had the same right to something as a man did. Many women however went against the law and tradition to do what they thought was right. In Henrik Ibsen’s play, A Doll’s House, Nora does something that is unimaginable during the time period. Nora’s husband Torvald believes he is the man of the house and that his wife should be grateful and entertaining for him. Nora however signs her father’s name to a document in an attempt to do something she feels is right. What she doesn’t realize though is that by doing so she has committed forgery. Nora’s act of forgery was inspired by many reasons, and resulted in both expected and unexpected outcomes.   Ã‚  Ã‚  Ã‚  Ã‚  Nora was inclined for many reasons to commit the forgery. At the time Torvald was on the verge of dying and Nora desperately wanted to save him. Doctors warned Nora that her husband’s â€Å"life was in danger† and the only thing that would â€Å"save him [was] a stay in the south† (Ibsen 976). Nora couldn’t afford to travel though and was forced to somehow find the money. During this time period however â€Å"a wife [couldn’t] borrow without her husband’s consent†, so Nora had to get a man’s signature to take out a loan (976). Nora knew Torvald would not take out a loan because it would hurt his reputation as a banker, so she forged her father’...

High School and Peter Essay

1.In his senior year of high school Peter Martin was sixteen. He was built like a rock, but no one noticed him in his school until the day of the first football game. When he scored three long-running touch downs. At the high school dance Peter was very excited to be going. He had never been to a high school dance before because he didn’t really have any friends. After the game Peter felt good about himself for leading his team to victory, and wasn’t so shy and starting to talk to people that he didn’t know. The high school dance was at a really big house close to the high school. When Peter gets to the high school party he doesn’t know what to really expect. The first thing that happened at the party was that a girl that he didn’t really know came up to him and wanted to dance with him. Peter says yes to the girl, so they go and dance for a very long time. After they were done dancing the girl gives Peter her phone number. Peter and the girl that he meets start dating each other. Peter is a very smart kid and has very good grades. The types of friends that he hangs around are athletic people. On the weekends Peter sleeps in to around 12:30pm to 1:00pm. The way Peter and his family act to one another is that they treat each other with respect. 2.One implied detail about Peter is that he is timid. â€Å"His shyness, his shrewd and dogged ways, his blue eyes gazing from underneath a shock of dark hair†. This quote shows that Peter doesn’t like being around people. The second implied detail about Peter is that he is not easy to hit down. â€Å" 3.(A) The people that are there from Peter’s family are his dad, his mom, Joe, Mickey, Ruth, and Elizabeth. (B) It is cold outside, so everyone has to keep warm. â€Å"All bundled up in warm clothing and flushed from the cold wind.† Peter’s family might not know a lot about football. â€Å"It was the first football game in the Martin’s mother’s experience. 4.(A) One point that the coach give to his team is to don’t give up in this game because it isn’t going to be easy. Another point that the coach states are that he is comparing the sizes between his players and the Lawton Boys. (B) I think that the player â€Å"love† the old man because he is a good coach, but also the get the whole point of the speeches that he gives to them. 5.(A) One of the first things that happen is that the ball is kicked to Peter and Peter loses it in the sky and it drop right in front of him, but somehow he returns it for 30 yards. The second thing that happens in the game is that Peter run wide and gained five yards. (B) One thing that happens in the stands is that Peter’s family is shouting to him saying positive things. The second thing is that Peter’s mother never sees anything that Peter does on the field. (C) At half time the score ended 0-0. 6.At half time the coach states that he wants them to do more passing plays. Another thing that the coach says it that he wants them to do a trick play. The final thing that the coach says at half time is that he wants them to try the forty- seven in their end zone.

Busienss Coach

Advance course on Logotherapy Logotask 1 (as specified in tutorial letter 103/2012) Name: Wessels, Nicolaas Johannes Student no: 7294-232-0 Course code: LOGO 01-8 Academic Qualifications: B Comm (Marketing) UP; B Comm (Marketing) (Hons) Unisa; MBL Unisa Occupation: Business Leadership Coach Postal address: PO Box 786411, Sandton, 2146 Tel: 011 783 4155 (H); 011 253 9919 (O); 082 554 4614 (M) e-mail: [email  protected] co. za â€Å"As much as it was a point of utter determination, it was also a point of surrender†. By reading Teria’s story one could also say that â€Å"it was a moment of truth†.She seemed to have reached new levels of self awareness and consciousness about what her life was like up to that point and what could be from there on. What we see here is a defining moment, a moment of truth and a moment of decisiveness. To take action and turn the focus on what is and what could be, not on what was. By all accounts she has reached a level of self aware ness to such an extent that she could transcend herself and connect to her spiritual dimension where a discovery was made of life changing proportions.We have here a very good example of how tension had played a role in directing someone towards her values and what is important to her. By transcending herself, Teria not only moved away from a needs driven focus on the past, she moved to a values directed focus on the future and all the possibilities it holds. â€Å"I was somehow missing to fully live my present life with an eye on the future that was â€Å"waiting† to be reached out to. My life seemed to lack vision – a dream to realize or ideals to be inspired by† (Shantall 2002: 13). The tension which brought on this state of realization is a health one.Without this meaning will not be found. â€Å"A sound amount of tension, such as that tension which is aroused by a meaning to fulfill, is inherent in being human and is indispensible for mental well-beingâ₠¬  (Frankl 1998: 48). By recognizing her own power to self transcend, Teria reached the â€Å"highest stage in human development† (Lucas 1998:34). In this turning point, three catalysts are particularly interesting. Firstly the death of her father presented not only the shock of losing a loved one, it also served as a stark reminder of the transitoriness of life. And how wasteful lost opportunities are.Sometimes this awareness of how life’s opportunities are passing us by comes easier with older people who have experienced the full granaries of life. With others the urgency to live life fully may need to be awakened by techniques such as the Socratic dialogue. Teria was aching for something different and experiencing the effects of an awakened consciousness prompting her towards action. As Frankl puts it â€Å"Thus, the transitoriness of our existence in no way makes it meaningless. But it does constitute our responsibleness; for everything hinges upon our realizing the essentially transitory possibilities†. Frankl 2004:124). Teria wanted more from life, more vision, more meaning and more significance. This moment in her life, this point of surrender suggests an awareness that now is the time to make a decision. And the application of transitoriness as a Logotherapeutic tool is testimony to Frankl’s observation â€Å"Logotherapy, keeping in mind the essential transitoriness of human existence, is not pessimistic but rather optimistic† (Frankl 2004:124). The second catalyst was the diary her father left her. It served as a powerful metaphor and last challenge from him to live life powerfully with authenticity. I felt that he expected me to fill up the yet empty pages of that diary with the events of my life that I would now undertake to life fully and with care† (Shantall 2002:14). Her will to meaning was triggered and she was challenged to be creative with her life and treat it with a responsibility becoming of her. Wi th this diary her father created a healthy tension between Teria and life, asking her to take up a commission to run her race. She was reminded of her own freedom of will by the blank pages staring at her.Freedom of will is one of the three fundamental tenet on which Logotherapy is built â€Å"Logotherapy’s concept of man is based on three pillars, the freedom of will, the will to menaing and the meaning of life†. (Frankl 1988:16). The diary played the role of visible canvass against which she could transcend and surrender the old and connect to a point beyond herself. The third catalyst was the physical distance between her and the rest of the family. By being far away, alone and not able to pay last respects, Teria was forced to deal with this traumatic incident herself and find her own defiant power to awaken her will to meaning.With no distraction or consolation she had to dig for courage to process the full implications of this experience. With this third catalyst she was put alone before life as if to be asked two questions: what are you going to give life and what is life asking from you? â€Å"This experience of a breakthrough of meaning in my own suffering, with the added feeling of greater sense of responsibility as I came to see my life as a gift which I could either use or abuse† (Shantall 2002:15).The morning after the death of her father, Teria experienced heightened levels of appreciation for what was important to her, what was possible and what was meaningful to her at that stage. The two dominant emotions presented to us in her quote: determination and surrender are also of interest. Determined to find some defined destination worth living for, she connected to her defiant power to overcome and knew that nothing else but a strong, clear, meaningful life would do. And by surrendering the old and the meaningless, she made way for new meaning to be discovered.Clearing the past and transcending onto a new level of possibilitie s. These two emotions or channels of energy go hand in hand like the critical chemicals without which the desired reaction would not be possible. Without determination, surrender could have been left alone to sulk and doubt. Without surrender, determination could have been a relentless energy with no direction, possible of destruction. Giving up on her self-centered way of living, she may also have given up on a hyper reflective ways of thinking. My own psychodynamics, which I have explored during my years of psychoanalysis began to fade in importance or, most surprisingly began to take on a refreshingly new and deeper meaning† (Shantall 2002: 14). With a state of hyper-reflection and hyper-intention, fulfillment and happiness will elude. She may also have been surrendering to faith that happiness and fulfillment will ensue â€Å"Attaining a goal constitute a reason to be happy. In other words, if there is a reason for happiness, happiness ensues, automatically and spontaneou sly, as it were.And that is why one need not pursue happiness, one need not care for it once there is a reason for it. But, even more, one cannot pursue it† (Frankl 1998:34). Aching for something more, something worthwhile, she transformed and became inspired to be present, take up the challenge and recognize her scope of free choice. I would contest that her life up to this point has not been wasted. True to the duality which life presents so frequently to us, her new sense of highs would not have been reached had it been for her perceived sense of lows.The discovery of a new powerful meaningful life is like the discovery of a secret garden in a fairy tale. Often it is protected by an angry dragon and we are tested by life on how badly do we want to be more, and live significantly. This experience in Teria’s life was clearly a turning point away from the meaningless, a new beginning of something profoundly powerful and a courageous change in direction. What is meaning all about? â€Å"Existence is not only intentional but also transcendent. Self transcendence is the essence of existence† (Frankl 1998:50).And what is there to live for if living is un-intentional and just for one self alone? In order to get a grasp on meaning, one could look at the various facets and characteristics it constitutes, yet even after having done so, it may still elude full comprehension. Meaning first and foremost has to be experienced. And it is something to be experienced personally. It is not something which could be passed on, taught or transferred. It may be illuminated or hinted at but is uniquely personal in its experiencing. â€Å"Meaning is relative in that it is related to a specific person who is entangled is a specific situation.One could say that meaning differs from man to man and from second from day to day, indeed from hour to hour† (Frankl 1998:54). On the question â€Å"what is meant by meaning? †, Frankl comments that â€Å"it i s absolutely down to earth inasmuch as it refers to that which a concrete situation means to a concrete person† (Frankl 1998:140). Whereas meaning may be hard to define conceptually, it is simple and clearly visible in its experiences. We will recognize meaning when we find it! And paradoxically â€Å"the more comprehensive the meaning, the less comprehensible it is†. (Frankl 2000:136).Semantically, meaning is both verb and noun. It is alive and reveals itself though action and activity. And it is discovered like a treasure hidden waiting for the right time and the right person to appear. Although we cannot observe it in itself like a concrete object, we can observe the powers it has on a subject. And it can appear at any time in any situation. â€Å"The perception of meaning as I see it, could be defined suddenly becoming aware of a possibility against a background of reality† (Frankl 1998: 140). Our inherent desire to find meaning is the most powerful energy we posses.In Nietzsche’s words, â€Å"He who has a Why to live for can bear almost any How† (Frankl 2004:7). Without a reason to live for or to move towards, life will be empty and fragile. Meaning gives us the power to move forward and this will to meaning is one of the three pillars on which Logotherapy is built (Frankl 1988:16). Our will to meaning is expressed in a space of freedom to pursue whatever is meaningful to the individual. We are not free from, but free to do what is meaningful. â€Å"Man’s freedom is no freedom from conditions but rather a freedom to take a stand on whatever conditions might confront him† (Frankl 1998:16).We are constantly challenged by life to make it meaningful and called on our courage to do so. This strongly suggests there is a responsibility attached to meaning. A responsibility to live authentically and courageously – to do the right thing. This is emphasized by an Logotherapeatic imperative: â€Å"live as if yo u were living already for the second time and as if you had acted the first time as you are about to act now† (Frankl 2004:114). Our lives are not something beyond our control – whereas we cannot control what happens to us, we can certainly control how we behave or respond.And it is here where our biggest responsibility presents itself. To act the right way, befitting of how we could be potentially. Living in a dimension of meaning means to live responsibly according to our governing values and conscious awareness. By connecting to our consciousness we will identify for ourselves what the right action is and there is ever only one right action. And conscience is essentially intuitive (Frankl 2000:40) and the only means for grasping the meaning of any moment. To quote Graber: â€Å"The human experience calls for an ability to make independent decisions at each moment in life.To live responsibly calls for listening to the thousands of commandments arising from the thousa nds of unique situations of which life consists. It is the intuitive conscience that guides us in the moment by moment experiences of life. It gives voice to the available resources of the spirit within† (Graber 2004:79). Consciousness and creativity are the most important facilitators to find meaning. It is in our noetic realm where we connect to our consciousness and a deeper desire to do the right thing. Paradoxically, by experiencing meaning we connect to our spiritual consciousness.In terms of Frankl’s dimensional ontology, our noetic dimension is what makes us human. And it is in this dimension where we have the faculty to identify meaning. â€Å"Freedom of choice, intentionality, creative and artistic interest, religious encounters, ethical sensitivity, conscience, understanding of values and love, the capacity to be awed by experiences, intuition and inspiration and the search for meaning are at home† (Graber: 2004:71). This is not to suggest that meaning is found inside ourselves. Our conscious is where meaning is interpreted.Meaning is found outside ourselves by connecting to something greater or beyond. By this statement I am not suggesting it is very far away. It may be very close indeed, but beyond and outside nevertheless, discovered by self-transcendence as Frankl calls it (Frankl 2000:138). And it resides in the future like a magnet to which we are drawn, pulling us out of our self absorbed existence and connecting us to life. With no real meaning there is no real connection to life. Experiencing meaning presents itself as a paradox.According to Frankl: â€Å"The more meaning is experienced as a reality of our lives, the more exercised and refined is our faith in the reality of its existence and the broader is our experience and awareness of the deeper meanings of life†. We only know it when we know it! Meaning is found by having uniquely personal encounters with life. It could be by way of what we do creatively or gi ve to the world; by what we get as an experience or take from life; or thirdly by the attitude we adopt towards what is presented to us. (Frankl 1988:70).Not only does meaning rewards us, it gives us strength it gives life sustained worth and defines our unique purpose. Whilst suggesting meaning is waiting to be discovered right in front of us in everyday life, one has to acknowledge that there may be a deeper meaning to life. Or as Frankl calls it â€Å"ultimate meaning† (Frankl 2000:143). This is meaning of the whole – of life as a whole or of our life as a whole. And the comprehension of this is beyond our mental faculties, which positions ultimate meaning in a realm inaccessible to reason or intellect (Frankl 2000:144).And as he puts it â€Å"but what is unknowable need not be unbelievable. In fact where knowledge gives up, the torch is passed on the faith† (Frankl 200:146). Or as Albert Einstain once said: â€Å"supra-meaning is no longer a matter of think ing but rather a matter of believing† (Ffankl 1998:145). To sum up, meaning is connected to purpose, to goals, a mission and linked to a cause beyond and outside ourselves. The key enabler to fining meaning is hidden in our conscious where we can awaken an element of tension and become aware of how things are now and how things could be.To attain meaning requires an open attitude and requires us to choose, to interact and engage with life. It shapes our life and makes everything worthwhile. In a logotherapeutic session, the following diagram could serve as a discussion guide: How meaningful life could be (what we do, experience of or the attitude we take) Indispensible noetic tension of what ought to be How things are now * Become aware of uniquely personal values, strengths, dreams, and existing characteristics of life. * Use these realities as guideposts towards what ought to be. What does meaning mean to me?Thinking about my own experience of meaning, I am aware of the many sources I have tapped into and could still tap into, in order to experience a more fulfilling and purposeful life. Within all the dimensions and facets of my life, meaning lurks. And by this I do not imply by any means that my life is ultimately fulfilling at the moment or that I have identified all the places and sources of finding meaning. It is rather a case of me having noticed the rays of meaning by what I did, experienced or by the stance I took in my journey through life up to now.It’s been said that if life’s purpose is to find your gift, your mission is to use it – and that makes life meaningful. I am aware happiness and sadness are emotions, and fulfillment is a state of being. Right and wrong are judgmental and when one operates from a higher level of consciousness, there is no judgment. And is in this higher level of being where I find my biggest growth and my most profound meaning. As Frankl states: â€Å"In no way are we justified in speaking of man as only a somatic-psychic whole. Body and psyche may form a unity- a psychophysical unity- but this unity does not yet represent the wholeness of man.Without the spiritual as its essential ground, this wholeness cannot exist† (Frankl 2000:34). If I have to highlight the most meaningful moments or areas of my life, it could be summarized in the meaning matrix below. Reflecting on my own dimensional ontology (Frankl 2000:34) my wholeness exist by recognizing all the dimension of my being. And I am aware of the meaning imbedded in fleeting moments and in longer passages of my life, on different levels. For me the most powerful awareness about meaning is the understanding of where it may be and how to look for it.I have found it in the seemingly most insignificant actions (by giving someone at work a spontaneous hug), and in epic sporting events like finishing 8 day cycle races where shear attitude and commitment got me to the finish line. My meaning matrix. Populating the rea lms of what makes me human according to Frankl’s dimensional ontology with the three principle ways to find meaning. (Frankl 1998:70). Where meaning is foundOntological dimension| What I do/give to life| What I get and experience from life| The attitude I take towards life| Noetic dimension| Acting out my values and setting examples. Being conscious of doing the right thing.Connecting to my consciousness and communicating with my soul. Behaving like it is my mission to make a difference (trying to! ). | Noticing synchronicities, finding peace though spiritual rituals of mediation and contemplation. Receiving feedback from life on the level of my soul. | Having faith in an ultimate meaning, trusting life to be unconditionally meaningful, knowing I have a unique purpose to fulfill no matter how challenging â€Å"this† moment may be. | Psychic dimension| Facilitating coaching conversations, mentoring and counseling people. Assisting people with their personal development and growth.Helping my family and loved ones wherever & however I can. | Meaningful moments with wife, kids and friends – Relationships. Coaching & mentoring someone and noticing the change in perception or awareness. Coaching & mentoring at the school in Soweto. | Resigning myself to what will be and to whatever life challenges me with. Treating challenges and emotional stress as signposts for personal growth. | Somatic dimension| Doing sport and adventure activities with friends (triathlons, cycle rides/races, mountain climbs). Cooking. | Sharing the experiences of bicycle rides, triathlons and mountain climbs with friends.Enjoying a great cup of coffee. | Gritting it out when I suffer physically, reminding me extreme sport is â€Å"what I do† and what gives me energy. | Reflecting on the role of my conscience and my awareness of responsible action, I recognize the healthy tension of what I want to be/have/do, and what ought to be/have/do. This tension is what unlocks meaning and protects me against psychic rigor mortis as Frankl puts it. Finding the balance between responsibility and dependence on something other than ourselves bring into the conversation the concept of authenticity.And the extent to which decisions are based on personal, right choice rather than inclination (as Teria phrased it). By taking full responsibility and not be dependent or rely on what others may say or think, a state of independence and interdependence will be reached. This responsibility also includes acceptance of what happens to one and the attitude with which someone embraces the cards dealt by life. Striking a balance between what is right, authentic and responsible action for me, and what am I inclined to do given the external, dependency based conditioning of conformism and totalitarianism, has shown itself in a number of instances.Whereas I had perceived meaning in some parts of my life, it was greatly lacking in my work environment. I was reveling in my â⠂¬Å"extra mural† sporting activities, had a great circle of friends and enjoyed wonderful times with my family. Yet, my work life was becoming increasingly grey. In 2005, I found myself stuck in a very successful, well paying corporate job at a company that has been my professional home for 25 years. Amidst all the success and trappings of corporate life was the feeling of time and potential being wasted. I was increasingly getting g more irritable with people around me, intolerant and short tempered.I was in an existential vacuum (Frankl 2004:110), and the only meaning I had was my sport where I lived my passion out by focusing on training for endurance events rather than making an effort to attend to my business challenges and responsibilities. I was displaying the classic characteristics of the neurotic triad with behavior of aggression (impatience with people around me), depression (boredom and feeling stuck) and addiction (excessive training). (Graber 2004:124). Over a pe riod of two years I contemplated my corporate life and finally reached the conclusion that my behavior at the time was not any different from that of a mercenary.I was not doing the job the company is paying me for to the fullest of my abilities neither was I free to express myself to my authentic calling. I was not living authentically and not according to my values and was becoming a cheat. â€Å"Man lives by ideals and values. Human existence is not authentic unless it is lived in terms of self-transcendence† (Frankl 1998:52). During this period my brother died of cancer at the relatively young age of 61 and my father passed away at the age of 93. The passing away of my father was in itself not a traumatic experience for me and by all accounts, not for him.As a Springbok track athlete he often referred to himself as â€Å"having run his last lap† and being ready to pass on. â€Å"For me the bell of the last lap has tolled. I am ready to die†, he often would t ell me. Maybe the death of my brother and father in the space of this time reminded me of the transitoriness of life. I was becoming acutely aware of the wealth in health and how important it is to do what my heart was telling me. I was increasingly questioning myself on what am I still doing here in a crude rendition of a Socratic dialogue.Confronting myself with questions like: * What is the worst that could happen? * Is this it? * Although I am successful, where to from here? * What advice will some of my mentors give me? * What if I was to get terminally ill – will I regret not having made the decision to leave? * But the most powerful question was a promise I made myself about 20 years earlier in my life, when as a 16 year old school boy, I likened myself to David Livingstone, the explorer. And I was not living this dream! I too wanted to explore one day. And this dream was slipping away from me.During the month of December 2006, I made the decision to resign. The tensio n I felt was text book existential vacuum but I had no idea and very little understanding on how to deal with it. although I was thinking about resigning constantly I am not sure exactly what made me do it that time and at the moment I did. A financial bonus had some effect on the timing of my public announcement but the final internal trigger escapes me. All I recall is one day standing alone in an office looking at the blue sky outside and thinking â€Å"there’s a sun shining outside, but not in here where I am! maybe this realization was final confirmation for me to get off my backside and step into the sun. This dynamic tension I experienced at the time can be graphically illustrated as follows: Consequences and possible outcomes of in-authentic actions What I want or must (selfish desire, conformism or totalitarianism) Dynamic tension within my conscience to do the right thing. The voice of reason with me which will guide me towards meaning. Consequences and possible ou tcomes of authentic right action Where am I nowWhat I ought (right action) Consequences of being responsible (and of being irresponsible) was particularly high on my agenda during this time. The consequences of staying in my current job felt to me like a bad compromise. I would have been untrue to myself, my company and my family by hanging around any longer. I felt torn between being responsible to a deep-felt desire to seek out a more purposeful life of meaning vs perpetuating lucrative mediocrity. Once the decision was taken and announced, I felt liberated, free and terribly alone.What I had to do here, is to look beyond my immediate circumstances to what might be. I had a dream and had to make some pretty uncomfortable decisions in order to get myself out of the headspace I was stuck in. Self transcendence, knowing that there is more waiting for me to be discovered covered my thinking. It was clear to me that the work has only just begun. As clear as I was that it’s time to go, as unclear was I on where to. It took me quite some time to get used to my new status as a free agent and many times felt anxious by my scope of free action.Too many choices and a deliberate action to seek out something new and meaningful lead me in many interesting directions – not all of them meaningful. Finally after almost 18 months of searching did I find a new rhythm and sense of energy. Like a snowball it gained momentum and with it, clarity of what I find meaningful as a vocation – helping people discover meaning in their own lives. My search for a new career had lead me to â€Å"adventure coaching† or what I would like to term â€Å"experiential logotherapy†. I have managed to manifest a ombination of two personal passions – physical adventure and helping people discover something unique about themselves best described by the personal development journeys to the slums of India and Everest Base Camp. This has become the signature pie ces of my new career – taking people on adventurous journeys mixing physical experience with contemplating matters of the mind and connecting to a deeper self. The EBC journey will be the subject of my research workshop and I will present more detail on this experience later in the year.Teaching in a Delhi slum school – I took people on a personal development journey in October 2011. At the moment I apply myself in 4 areas: Corporate Talent Management (businesses in Sandton) , Individual counseling and coaching (various types of people), Adventure coaching (journeys to India and Nepal) and Empowerment coaching (coaching disadvantaged black school kids). My empowerment coaching initiative is worth a mention. I do this at a school in Dobsonville, Soweto and this came about as follows: In 2010 I decided to climb Aconcagua in South America – the highest mountain in the world outside the Himalayas.I had taken the decision to do this expedition on my own, but was look ing for a cause that could benefit and hope to turn it into a fundraising campaign. A friend of mine was involved with a corporate social responsibility initiative called â€Å"one school at a time† and this fitted perfectly. He had identified Forte High school in Dobsonville as the first beneficiary of this CSI program and we turned my Aconcagua expedition into a fundraising campaign for the school. We managed to raise R530,000 through corporate contacts I had and the expedition was a huge success in financial terms.The climb itself was the hardest thing I’ve ever done and the lows I reached and internal change I experienced is food for another essay! Suffice to say I didn’t make it to the top as we were caught in a constant snow storm for 5 days at an altitude of 5,600m. Stuck for 5 days in a high altitude camp weakened us severely and when our food eventually ran out we pulled the plug and headed home. Some big logotherapy experiences! However, when I got bac k to SA I decided to do more at the school and offered to start group coaching conversations with some of the kids.Since then I have been working with groups of grade 10 and 11 kids facilitating structured conversations about whatever they choose to talk about – topics include confidence, fear, reaching dreams, relationships and doing picture dream boards. I am slowly working logotherapy into the conversations and the kids love it! Fundraising campaign in Johannesburg in October 2010 and carrying the flag on Aconcagua, South America (I’m on the right). In July this year, I will be taking a group of 15 high school kids to Dharamsala, India where the Dalai Lama lives, to â€Å"teach English to Tibetan monks†.This is part of their personal development program and aims to awaken gratitude, patience, understanding and strong sense of purpose with participants. We will go for 8 days and I am coordinating this journey directly with the office of the Tibetan People in C enturion. Responsibility is something I am acutely aware of. However, in the past couple of years I have become consciously aware of my responsibility to â€Å"be more† and not merely to â€Å"provide†. Life has so much to offer and if I can overcome my own self limiting beliefs and connect to my inner source of energy, I will be more.To make a difference and be of value are my governing intentions and I am constantly aware of the effort it takes to be authentic and responsible to the life that has been given to me. The opportunities and potentialities I encounter persistently remind me of what could be and pulls me towards living meaningfully. I am dependent on my own conscience and my faith in life, that meaning is all around me. I am also aware of the tasks and challenges life presents to me and believe that it is up to me to make it happen – not anyone else. Reference list: 1. Shantall, T 2002.Life’s meaning in the face of suffering. Testimonies of ho locaust survivors. Hebrew University Magnes Press. ISBN 965-493-142-7. 2. Frankl, V E 1988. The Will to Meaning. Foundations and Applications of Logotherapy. Expanded edition. First Meridian Printing. 3. Frankl, V E 2000. Man’s search for ultimate meaning. Perseus Publishing. ISBN-13: 978-0-7382-0354-6. 4. Graber, A V 2004. Victor Frankl’s Logotherapy: Method of Choice in Ecumenical Pastoral Psychotherapy. Wyndham Hall Press. ISBN 1-55605-364-9. 5. Lukas, E 1998. Logotherapy Textbook: Meaning centered Psychotherapy. Liberty Press. ISBN 0-9686496-1-0.

How to Use Pinterest For Business The Ultimate Marketers Guide

How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat. Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way! How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat.How to Use Pinterest For Business: The Ultimate Pinterest Marketing GuideWhat Should Marketers Know About Pinterest? Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way!

Learn More About Conjugations for the Italian Verb Addormentarsi

Learn More About Conjugations for the Italian Verb Addormentarsi addormentarsi: to fall asleep, go to sleep; take slowly Regular  first-conjugation Italian verbReflexive verb  (requires a  reflexive pronoun) INDICATIVE/INDICATIVO Presente io mi addormento tu ti addormenti lui, lei, Lei si addormenta noi ci addormentiamo voi vi addormentate loro, Loro si addormentano Imperfetto io mi addormentavo tu ti addormentavi lui, lei, Lei si addormentava noi ci addormentavamo voi vi addormentavate loro, Loro si addormentavano Passato remoto io mi addormentai tu ti addormentasti lui, lei, Lei si addorment noi ci addormentammo voi vi addormentaste loro, Loro si addormentarono Futuro semplice io mi addormenter tu ti addormenterai lui, lei, Lei si addormenter noi ci addormenteremo voi vi addormenterete loro, Loro si addormenteranno Passato prossimo io mi sono addormentato/a tu ti sei addormentato/a lui, lei, Lei si addormentato/a noi ci siamo addormentati/e voi vi siete addormentati/e loro, Loro si sono addormentati/e Trapassato prossimo io mi ero addormentato/a tu ti eri addormentato/a lui, lei, Lei si era addormentato/a noi ci eravamo addormentati/e voi vi eravate addormentati/e loro, Loro si erano addormentati/e Trapassato remoto io mi fui addormentato/a tu ti fosti addormentato/a lui, lei, Lei si fu addormentato/a noi ci fummo addormentati/e voi vi foste addormentati/e loro, Loro si furono addormentati/e Future anteriore io mi sar addormentato/a tu ti sarai addormentato/a lui, lei, Lei si sar addormentato/a noi ci saremo addormentati/e voi vi sarete addormentati/e loro, Loro si saranno addormentati/e SUBJUNCTIVE/CONGIUNTIVO Presente io mi addormenti tu ti addormenti lui, lei, Lei si addormenti noi ci addormentiamo voi vi addormentiate loro, Loro si addormentino Imperfetto io mi addormentassi tu ti addormentassi lui, lei, Lei si addormentasse noi ci addormentassimo voi vi addormentaste loro, Loro si addormentassero Passato io mi sia addormentato/a tu ti sia addormentato/a lui, lei, Lei si sia addormentato/a noi ci siamo addormentati/e voi vi siate addormentati/e loro, Loro si siano addormentati/e Trapassato io mi fossi addormentato/a tu ti fossi addormentato/a lui, lei, Lei si fosse addormentato/a noi ci fossimo addormentati/e voi vi foste addormentati/e loro, Loro si fossero addormentati/e CONDITIONAL/CONDIZIONALE Presente io mi addormenterei tu ti addormenteresti lui, lei, Lei si addormenterebbe noi ci addormenteremmo voi vi addormentereste loro, Loro si addormenterebbero Passato io mi sarei addormentato/a tu ti saresti addormentato/a lui, lei, Lei si sarebbe addormentato/a noi ci saremmo addormentati/e voi vi sareste addormentati/e loro, Loro si sarebbero addormentati/e IMPERATIVE/IMPERATIVO Presente - addormentatisi addormentiaddormentiamociaddormentatevisi addormentino INFINITIVE/INFINITO Presente: addormentarsi Passato: essersi addormentato PARTICIPLE/PARTICIPIO Presente: addormentantesi Passato: addormentatosi GERUND/GERUNDIO Presente: addormentandosi Passato: essendosi addormentato 1001 Italian Verbs:  A  |  B  |  C  |  D  |  E  |  F  |  G  | H |  I  | JK |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U  |  V  | W | X | Y |  Z

Thematic Function Style in Alfred Hitchcock's Rear Window Essay

Thematic Function Style in Alfred Hitchcock's Rear Window - Essay Example Important Patterns the Plot On the surface the plot of the film seems rather simple: just a single set and a handful of characters, but upon close observation we realize that just by means of editing Alfred Hitchcock puts life in the plot, makes it suspenseful and attention-grabbing. Fawell (5) in his books suggests that Hitchcock believed that everyone was involved in something physical and nasty behind closed doors†. This belief can be assumed as a basis for creating Rear Window, where Hitchcock portrays the concept of voyeurism trough the central character of his film. But he applies the voyeurism concept in a positive manner by projecting parallel concepts of human loneliness and need for empathy. The opening scene shows a broken camera with a picture of an airplane taken at very close range. The protagonist, Jeffries is seated in a chair with his foot in a cast. In order to kill his boredom, Jeffries develops the habit of observing his neighbors through his rear window. He allocates nicknames to these people and observes their intimate lives through an impersonal distance. There are significant elements of voyeurism in his observations as he watches the ballerina dancing seductively in her underwear, a couple which sleeps on the balcony, a newly-married couple engaged in an intimate embrace that keeps pulling down the blinds, a pianist who is trying to woo women with his music, a spinster who is looking for love in the oddest of ways and an unhappy salesman who is frequently quarrelling with his wife. Hitchcock uses the technique â€Å"point-of-view† which enables the viewer to look at the entire film through Jeffries’s perspective. Through Rear Window Hitchcock uses voyeurism that results in a positive outcome as Jeffries through is odd interest in neighbors solves a murder mystery, saves his own life and salvages his relationship with Lisa. Towards the beginning of the film, Jeffries’s nurse Stella says â€Å"we’ve beco me a nation of peeping toms†, this is the central theme around which the plot of the film revolves. According to Fawell, Hitchcock blows up the single set from the window into a view of thirty-one city apartments that appear to be like an elaborate doll-house (4). The very concept of using an apartment building instead of neighboring houses contributes immensely to voyeurism. This is so because in case of a house with a rear window the other visible window could be of one neighboring house, which would have to be the killer’s then there would not be any significance of other characters. The very concept of voyeurism stands out when Jeffries observes the intimate lives of various characters residing in apartments of the opposite building, not just the killer’s. Hence although the protagonist in the film is firmly seated in one place, we are able to see multiple views through his eyes—or the eyes of the camera. This Hitchcock has executed to perfection with close-up shots, tracking shots and film montages. For example when Jeffries is talking on the phone